BEHIND THE BRAND// Monica of Bessette Australia

Meet Monica! She's the Founder & Creative Director of Bessette Australia.

With a vision to make luxury accessible to the everyday girl and some serious credentials in International bridal haute couture, it was never going to be long before Monica went out on her own.

​Want to know what it's like to disrupt the Australian Bridal Market? Get the scoop on Bessette Bridal - A luxury bridal rental company in Brisbane. 

BEST ADVICE YOU EVER RECEIVED?
It's not What you do, but Why you do it. 

WHAT DO YOU LOOK FOR WHEN SELECTING YOUR BRIDAL DRESSES? 
Pieces that are of the highest quality. Classic in cut, offer a beautiful or unique fabric and speak the language of love.

WHAT INSPIRED YOU TO CREATE YOUR BUSINESS? 
When working in Bridal stores in Brisbane and Melbourne, I was always asking the Mother of the Bride about her own bridal shopping experience. I quickly picked up on a trend that was popular in the 80s, where brides would hire their wedding dress instead of purchasing. Today bridal shopping has become more economic by the minute. There are multiple shopping platforms where you can hire a cocktail or bridesmaid dress for an event, so I was inspired to create a new take on this concept for the Bridal industry. Connecting the modern bride with luxury bridal (all for hire) and revolutionising the way we shop for a wedding dress. 

WHERE DID THE NAME BESSETTE COME FROM? 
Bessette was named after New York socialite Carolyn Bessette Kennedy. Carolyn was the epitome of New York chic in the 1990s and unified her status in the fashion industry when she married John F Kennedy Jnr in a most memorable bias cut silk gown by Narisco Rodriguez. Carolyn effortlessly embodied grace, style and set the standard in what was nineties cool. She was always seen wearing high end designer labels but had so much more to her too. She was sweetly raw as well as grounded; and owned her authentic 'New York" accent. I saw these as redeeming and relatable qualities to the Bessette bride: Being graceful but grounded. 

WHAT IS YOUR ADVICE FOR A BRIDE LOOKING FOR HER DREAM DRESS?
I encourage you to have fun with the experience! It may sound silly, but it's valuable to try on wedding dresses that may be different to your normal everyday style. When you are ready to decide, go with your gut instinct and think about what dress you can't live without?! 

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